LaunchPad Creates Sales Videos For Bard

We’re pleased to have completed two projects for Bard Biopsy Systems. We created a high-level promotional video about the product attributes of Finesse^TM Ultra, to kick off Bard’s annual meeting and inspire its sales force. And we created a procedural copy that included an on-camera talent and a product reenactment in 3-D animation. This video will support sales on the direct-to-customer level by showing the ease-of-use and great results that can be achieved by this innovative product. Bard Biopsy Systems is a business unit of Bard Peripheral Vascular, Inc., based in Tempe, Arizona.