Archive for the ‘News’ Category

Just launched new Vlasic.com site. We gave it more crunch! Our goal was to improve the brand’s online image as well as overall architecture, navigation, code and SEO behind the site. The new site also introduces the new Vlasic stork – who looks more aerodynamic (for quicker delivery of pickles!?) and svelte (to remind us

We redesigned lendersbagels.com, featuring new contest materials, packaging, tag line, and refreshed images. The architecture was also reworked to project a more expansive layout and make it more SEO friendly. We also helped Lender’s launch their new partnership with celebrity chef Kevin Roberts, and introduced ten of his Lender’s inspired recipes. The cookbook author and

John Slattery is our new Vice President for Business Development. Most recently, John was the EVP of Hayson Sports Group, which managed the Bank of America Championship. He was one of the original eight employees to launch NESN, the cable network of the Red Sox. He served as VP of Marketing Communications and New Business

LaunchPad produced an upbeat National Sales Meeting for Abbott Point of Care in San Francisco. The audience enjoyed an entertaining Awards Night and the lively presentations of executives who shared their strategies for the coming year. APOC has been a LaunchPad client for eight years, and we look forward to continued collaboration with them.

We redesigned the site of an online retailer of women’s specialty clothing, ByAnew, which has a national and international customer base. We implemented a content management system, an ecommerce package, and successfully launched the new line on the web. The client was pleased with both the design and the implementation of the ecommerce package. It

LaunchPad is preparing to launch a contest micro-site for Lender’s Bagels. People are challenged to submit a sentence that completes the phrase, “Now that’s a bagel that…” along with a photo that illustrates what the iconic brand brings to family life, whether at breakfast, lunch, dinner or any time. The grand-prize winner will receive $1,000

We’re pleased to have completed two projects for Bard Biopsy Systems. We created a high-level promotional video about the product attributes of FinesseTM Ultra, to kick off Bard’s annual meeting and inspire its sales force. And we created a procedural copy that included an on-camera talent and a product reenactment in 3-D animation. This video

LaunchPad was awarded creative development responsibilities for the new Promotion In Motion Companies corporate website. PIM also asked LaunchPad to redesign micro-sites for three of their key brands: Sun-Maid Chocolate Raisins, Welch’s Fruit Snacks and Sour Jacks. “We are excited by the opportunity to promote online one of the 100 largest candy companies in the

We’re in production on a high-level promotional video for Bard Healthcare, and a procedural video for their new product launch. We’re working on a new contest for Mrs. Butterworth’s, “Where in the World?”, aimed at children and tweens. We launched a new flash online presentation for ChoiceStream, touting their new product offering, “Real Relevance,” for

LaunchPad is preparing to launch projects for three new clients. Ventana Medical Systems, Inc. is one of the world’s leading manufacturers of medical diagnostic instrument and reagent systems. We’re creating a video for use in trade shows and on the web about their SYMPHONY® system. Neolane provides the only enterprise marketing software specifically designed to