Off to The Races – Creating a Sweeps Micro-Site.

LaunchPad created another sweepstakes site for Hungry-Man® frozen dinners. The “Lucky 07” sweeps has a car-racing theme, inspired by the “07” Richard Childress Racing® stock car and Clint Bowyer Racing ™. Hungry-Man enjoyed great success with last year’s “Fill ‘er up” sweepstakes — effectively connecting with their younger male demos. We are not eligible for the sweepstakes prizes, of course, so we can’t win the all-expense-paid 3-day trip for two to the July 27th Indianapolis stock car race, plus VIP access to the pit crew, and $500. No prob, we’ll just watch the action on TV as we eat a Hungry-Man dinner and drink a cold one.